Link building results in web traffic. It is that simple. Every web master who has ever attempted to generate a living from their web site properties has discovered soon enough that finding traffic is not easy, and that one of the best ways to do it is to get their web sites to rank near the top of the search engines for the keywords that best characterize their sites.

Sites that rank well in the search engines are typically those which are linked to from other sites from all over the web. So how do you manage to get the required backlinks?

The best way is to write great content for your web pages and encourage people to link to that content. But this poses something of a catch-22 type situation, because it is not easy to convince people to link to you if you cannot first get them to your site to see that content. So, a great deal of your initial backlink generation comes down to do-it-yourself operations. You generate articles and add backlinks into the resource area at the conclusion of the article, and then you submit those articles to article directories in the hope that other people download them and add them to their site.

This approach does work as a link building method, but it can be slow and tedious. A better way to do this is to use a service which takes your articles and automatically adds them to the web sites of people who have agreed to place articles from the service on their web site. I have discussed this kind of automated link building service in some depth at http://www.neurolinkerreview.com/

Another strategy to secure backlinks is to submit comments to other people's sites and add your backlink as part of your signature. This is yet another very time consuming approach, but it can work well. Unfortunately it is not possible to automate this process in any way because robots cannot understand the blog posts to which they are responding, and they cannot generate intelligent responses.

But there is an alternative to this. Instead of posting comments, a robot could easily spin a blog post and submit it to hundreds of blogs within a blogging network. This is similar to article distribution, except that the posts end up on blogs, and people can respond to them. This is another of the automated ways for generating links discussed in my review.

If you want to get started with the automation of your link building efforts, I recommend reading my Neurolinker review to see what is involved.

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